Client Info
Brand
Cafe Hideout
Project
Graphic Design Services
Headquarters
Bihar, India
Industry
Food and Beverages
Company Size
51 — 200 employees
Project Description
The Client:
Café Hideout is an offbeat retro-cafe chain with exceptional-quality food and beverages. Its vibe is distinctly intimate, self-pampering, and lively. It is focused on providing guests with an absolute me-time experience.
The Challenges:
Founder and CEO Mr. Anjesh Shandilya felt the cafe's current branding and visual identity needed to capture its essence and the experience it offers fully. They're looking for a complete refresh to attract new customers and solidify their presence in the market, reflecting their cafe's unique personality and values. This should be consistent across all platforms, so Visualganj came on board to help.
The Solution:
We completed a full rebrand for Cafe Hideout, supported by new menus, posters, an event campaign, the cafe's interior, and stationery. In addition, we've worked closely with their Marketing team to create a memorable and consistent design system. The system encompasses all the modules, components, spacing, color, and typography guidelines.
The Result:
Within three months of the launch, Cafe Hideout experienced a 20% increase in brand awareness and a 15% increase in new customers compared to the old outlets. We have a fantastic relationship with the team behind Cafe Hideout. They were delighted with the new branding and visual identity and saw a significant increase in customer engagement and loyalty.
Services provided
- Branding
- Visual identity
- Marketing and advertising
- Environmental
- Social Media Posts
- Art and Illustration
- Product design
